Deeply–rooted.

If there’s a place where the spirit of the West has never faded, it’s Calgary, Alberta.

Nestled against the rolling foothills that lead to the Rocky Mountains, this city was built by ranchers, pioneers, and visionaries—people who didn’t just live in the West but shaped it. The same grit and craftsmanship that once defined the frontier still run deep here, making it the perfect birthplace for Zarza.

Every summer, Calgary transforms into the beating heart of Western culture as it hosts the Calgary Stampede—the largest rodeo and Western celebration in the world. For over a century, it has honored the traditions of cowboy life, bringing together rodeo champions, horsemen, artisans, and storytellers from across the globe. But the Stampede isn’t just a spectacle—it’s a reminder that Western heritage is more than just history; it’s a way of life that refuses to be forgotten.

Zarza was born in this legacy, where authenticity isn’t a trend but a tradition. From the saddle-worn leather of the ranchlands to the dust-kicked streets of the Stampede, every detail of the brand is shaped by the same craftsmanship and character that have defined Calgary’s Western roots. This isn’t a city that plays dress-up with cowboy culture—it lives and breathes it. And just like the legendary horsemen and fearless women who built the frontier, Zarza carries that heritage forward—blending time-honored tradition with modern craftsmanship to create something that stands the test of time.